| MIAMI HURRICANES |
| The U. Your Identity. Your Image. For the past several years, the "U" has meant change. |
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| Yearly revisions of your uniform have dilluted your individual visual identity, suggesting instability and uncertainty. |
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| Instead being Nike's annual high-profile guinea pig for showing off their latest experimental concept, the "U" should pick a blend of college and pro that is "U"nique and stick to it. |
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| The University of Miami uniform can maintain a classic feel while incorporating a cutting edge design that looks like "U" and nobody else. Consistency, not novelty, is the key to a successful brand. |
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The U deserves a real "U"niform. This is it. |
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