MEMPHIS TIGERS FOOTBALL
There are 2 main problems with your current logo/helmet configuration:
  1. A Blue "M" on a Blue Helmet provides virtually no contrast, which makes it really hard to read over distance, ESPECIALLY on TV.
  2. The orange of the Tiger provides a discongruous design element to the uniform; a little blob of orange in an otherwise Blue/Gray color scheme just doesn't look "right."
What this REALLY means is that your current helmet doesn't look at strong as it could on TV. A dark letter on a dark background with non-school colors is visually weak and confusing, and prevents Memphis from creating a clear, easily identifiable visual identity.
The Solution? A return to the Silver/Grey Helmet that provides MUCH greater contrast, along with replacing the orange Bengal tiger with a white Siberian. These upgrades will create an unforgettable Memphis Tiger uniform worthy of the classic Blue and Gray.
Current Helmet Logo
Suggested Change

This is Old School meets New School, just like the city of Memphis.

(Think Raiders meet Titans.)

Uitlizing the official "MEMPHIS" logo and this strong, traditional (yet modern) number font (very similar to this year's NFL Pro-Bowl jerseys), you can achieve CLEAR branding with a strong, uniformed, concise visual style.
- CONTACT -