• Random House collected over $22 MILLION DOLLARS in revenue from the original STAR WARS novels.
• Lucasfilm estimates that STAR WARS-related novels and books have generated more than $700 MILLION DOLLARS in sales since 1977, with more than 70 MILLION STAR WARS books in print.
• STAR WARS-related video games account for $1.6 BILLION DOLLARS in sales and revenue, according to NPD Fungroup.
• The latest STAR WARS video game, Knights of the Old Republic flew off store shelves in its first two weeks, selling more than 270,000 UNITS .

When compared to a franchise with the multi-market earning potential of FLASH GORDON, this is like watching someone living in a gold mine scratch for dimes.

Modern consumers reward entertaining, engrossing fantasy entertainment with literally BILLIONS of their dollars in sales of related books, music, games, CD's, DVD's and every other merchandising option conceivable. You have only to conceive it.