• In the last thirty years, Star Wars has generated more than $9 BILLION DOLLARS in toy and action figure sales.
• Last year, Star Wars merchandise and videogames earned $1.5 BILLION DOLLARS in revenue, more than other high-profile movie franchises, including Superman, Spider-Man and Pirates of the Caribbean.
• Star Wars toys dominate the U.S. toy business, commanding (in 2005) a mammoth 9.1 percent of total licensed and branded toy sales in the period from May through July -- 60 percent ahead of the next leading toy property, according to figures compiled by The NPD Group.

The son owns a mansion; his father, an outhouse.

FLASH GORDON has more memorable characters, fantastic creatures, horrific monsters and spectacular settings (i.e., potential action figures, vehicles and accessories) than George Lucas ever dreamed about. They need only be unleashed upon the world's markets.

However, nothing sells billions in toys like a good movie...